SXM Media
SXM Media is the advertising and monetization brand of SiriusXM, Pandora, Stitcher, and SoundCloud. To showcase, redefine, and reposition SXM Media within the B2B space, I lead an internal team on a full rebrand.
We approached the rebrand as an opportunity to rewrite how our sales organization was showing up in the marketing and simplify our messaging while carving out a unique identity that could be arresting, timeless, and dynamic for the active and ever-changing entertainment landscape. The rebrand included identity work, sales enablement exploration, an evolution to approaching insights, and a full digital overhaul.
Creative Director: Eric Suliga
Art Director: Cecilia Cruz
Lead Brand Designer: Joanne Easton
Developer: BKWLD
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Eric Suliga