Breaking the Sound Barrier

Breaking the Sound Barrier content series and a thought leadership campaign to reposition the revenue orgs within SiriusXM, Pandora, and Stitcher into the new year. With CES going full WFH conference-style we needed to create a custom platform and campaign that would compliment the time of year, exhaustion from our partners and clients, and provide actionable value to attendees.

From that insight and to continue the momentum of The Definitive Guide to Audio trends report, we landed on building a custom five-week mini-conference series that aired every Tuesday at 9 am PT. And to drive people to register and attend the series, we built out a full nurture marketing campaign across email, social, digital, and PR.

Creative Director: Eric Suliga

Art Director/Designers: Cecilia Cruz, Joanne Easton

Developer Team: Bukwild

Video Production Team: Blueprint NYC

CUSTOM CONTENT PLATFORM

VIDEO SERIES ON-DEMAND

MARKETING MATERIALS